The Impact App is the brainchild of Jon Bowles a social impact investor who gives back to society when ever he can. A serial entrepreneur and innovator, committed to a new way of doing things – especially in the not for profit sector. Over the past years, Jon has invested in a number of businesses that make a difference and gives back to society. His newest project is the Impact App – a new and unique way to earn FREE loyalty donations from partner retailers for your favourite charity.

One point of inspiration was charities targeting people to create a direct debit for £3 per month, as with Impact that could be achieved for free keeping the charity happy and the donor engaged!

Simply download the app (on iOS and Android) and register your details and choose which charity you’d like to benefit. Register just the long number of the payment card(s) you use when you go shopping, and that’s it! In store use or online without behaviour change expectations!

Every time you shop in a participating retail store with one of your registered cards, the retailer will allocate rewards for charity. And best of all, this works in conjunction with any other offer, so you won’t lose any discounts!

Giving to charity generates emotional value back to the giver but Impact wants everyone to have that ‘feel good’ feeling and can participate even if previously they could not afford to give. The real mission is to create real time measured benefit to donor and beneficiary rather than just raise money. Take an example – an Impact user can pay a participating retailer and by the time they leave the store a tree has been planted in their name . They have raised more than money its been spent on a specific project that the user feels relevant. In this case the tree grows fruit that can be sold to generate a living for poor people.

Right now, users can claim a free Hi-Life Diner’s Club membership when they join – simply sign up and redeem the offer: Join Now