Dreamflight offers more than just a fun trip; it gives young people the chance to discover independence, boost their confidence and gain a fresh perspective on life, something medicine alone can’t provide. Pat’s inspiration came during her involvement in British Airways’ Christmas flights for underprivileged children. After watching the joy on their faces when they met Disney characters at the Disney World Road Show that was touring Europe at the time, she declared: “Next year, we’re going to Disney World!” That single trip has since grown, with over 6,000 children now having enjoyed the experience.

Pat discussed the evolution of the program, which began by taking 288 children on a 5-day trip. Over the years, the trip has expanded to 10 days, with significant improvements such as a better adult-to-child ratio (from 1:4 to 1:2).

“It struck me quite heavily that they don’t learn from us adults, they learn from each other”, Pat explains how the children feel like the odd one out until they’re on a trip with other children who all have an illness or disability, their confidence is boosted and they no longer feel ‘othered’. “I think any kid going through any treatments like that or anything, they deserve a little treat in life”. 

Dreamflight’s children are nominated, often by medical professionals. Each group includes a doctor, three nurses, a physiotherapist and non-medical staff. This careful selection process ensures the children are properly cared for throughout the trip.

Over the 37 years of Dreamflight, Pat highlights one of the biggest challenges is she was not medically trained. She reached out to a paediatrician at Stoke Mandeville Hospital, located not far from her home, for guidance. He assisted her by placing notices in medical magasines to recruit volunteers. Pat says that Dreamflight has now built its own network and people want to volunteer and happily recommend it to others in the field. 

Regarding funds for the charity, it all started with Pat writing an article for the British Airways News that went out to all the staff and they started supporting Pat with fundraising, she recalls, “I’d arrive on a trip in Sydney and the ground staff would meet me with an envelope with a load of money in it!”. There aren’t any big sponsors and its mainly done by people giving. Pat also wants adults to have fun, “If you want to run a marathon, you do it, you get sponsorship, so it’s great. The adults are having fun and the kids get a holiday so everyone wins”.

Pat highlights some of her favourite moments whilst flying with British Airways, one of them being flying with The Queen for two months! “That was just  fantastic, we finished the trip on the last night in the Philippines and we were invited on the Royal Yacht Britannia”. Pat continues to express gratitude that she has carried most of the royals in her time and loved every minute of it. It was a dream of hers since being 9 years old as she lived near an airport and would always watch the aircrafts flying over. Another highlight for Pat was taking her parents to Barbados. “Why get a proper job when you can see the world for free, stay in first class hotels and meet wonderful people? That’s why I stayed for 39 years”. “Flying teaches you a lot”, she says, “I think you learn how to handle situations and manage things. Her advice to younger air stewards was not to lose their temper and to keep smiling whatever you do.

Dreamflight maintains strong connections with the children they take on trips, mostly through social media and email, with many participants still reaching out to “Aunty Pat” directly. Recently, Pat received a message from someone who was part of Dreamflight in 2016, which said, “Dear Aunty Pat, just thought you’d like to know I’ve just graduated with a First Class Honours degree in Law.” The message went on to thank Pat for encouraging her to step outside of her comfort zone during the trip. Pat also proudly celebrates Natasha Baker, who has won gold, silver and bronze Olympic medals in dressage. Reflecting on these successes, Pat says, “I think it’s about teaching them to believe in themselves, despite their disability, they can go on to achieve great things. That’s what I want to do.” 

In 2012, Pat had the honour of carrying the Olympic Torch down the steps to Blenheim Palace and she was selected because of Dreamflight, she describes it as a very special day and she loved it. Pat also received an MBE from The Queen and whilst watching the Queen’s funeral, “I touched it and I thought The Queen had her hands on that. It suddenly meant that much more to me because I thought, nobody else is going to get one from her, are they?”. 

At a British Airways reunion, a former chief pilot revealed that when Pat first approached CEO Colin Marshall with her Dreamflight idea, the board thought it was a harebrained scheme. But Marshall had faith in her and the pilot volunteered to fly the first trip. Now, pilots compete to fly Dreamflight!

The event was powered by World Privilege Plus and Elevate, in partnership with Armani Beauty and Kiehls. Additional brand sponsors included Nield Visual Media, Lustrelash, Feyas World, The Glow Regime, Arbonne, and Ocean Sage Therapies.

Photography was beautifully captured by Caroline White, with highlight shots by Capturing Curves. Molyneux Marketing created the event visuals and promotional video in collaboration with Nield Visual Media and Pixie Creative Socials. Guests were also treated to delicious cupcakes from Sunlight Pastries and More.

Singer Ellie Marie brought the house down with a performance of “At Last” by Etta James, transitioning into a high-energy party atmosphere. Aneesa Rasul added to the excitement with an empowering dance performance, while Teagan Herbert and Zola Steelpan kept the afterparty buzzing with infectious energy.

The subjects covered on stage ranged from manifestation and money mindset to fitness, nutrition, and content creation. Attendees left with unshakable confidence and new connections. Henry Ditchfield crowned Fazila Sciberras as the best-dressed attendee—a true fashion icon!

Treehouse Hotel Manchester, by SH Hotels & Resorts, will be the second property for the award-winning Treehouse Hotels brand to open in the UK. Located in the city centre, the hotel will bring adventure, escapism and contemporary design to guests and the local community alike. Every detail is imagined through the carefree, optimistic lens of childhood, balanced with a distinctly modern sensibility.

With over 20 years of experience in hospitality and as a restaurateur, Mary-Ellen McTague has worked alongside Heston Blumenthal at his esteemed Michelin-starred restaurants, The Fat Duck and The Hinds Head. Now, the Manchester-born and raised Chef is set to bring her innovative ethos of low-waste cooking to Manchester’s restaurant. scene.

Sustainability efforts extend to the drinks offered at Pip. The wine programme focuses on small boutique-produced, environmentally conscious and sustainable wines. This includes organic and biodynamic farming and other methods of minimal intervention. Similarly, the cocktail program features a rotation of seasonal signature drinks and classics, developed in synergy with the kitchen and anchored in minimal waste practices. The drinks showcase what can be done to repurpose spent produce into creative homemade ingredients thoughtfully.

Commenting on her new restaurant opening, Mary-Ellen McTague said: “I’m thrilled to bring Pip to life at Treehouse Hotel Manchester. This restaurant is a celebration of everything I am passionate about – seasonal, low-waste cooking and the incredible produce we have here in the North West. The menu is designed to showcase the best of our local culinary heritage, using modern techniques that make the most of every single ingredient. I cannot wait to share our vision for Pip with the Manchester community and beyond.”

Understanding the Significance of Black History Month
Black History Month was first celebrated in the UK in 1987, drawing inspiration from the US tradition of Negro History Week established by historian Carter G. Woodson. The month aims to educate the public about the achievements and struggles of Black individuals throughout history. In today’s context, it also serves as a platform for discussing contemporary issues related to race, identity, and social justice.

Educational Events Across Schools and Universities
Many educational institutions in the UK are integrating Black history into their curricula during October. Schools and universities organise workshops, lectures, and exhibitions that delve into the contributions of notable Black figures. Engaging students through interactive sessions helps foster a deeper understanding of Black culture and history, making these events crucial for shaping young minds.

Cultural Institutions Hosting Special Exhibitions
Cultural institutions play a pivotal role in Black History Month celebrations. Museums and galleries throughout the UK, such as the British Museum and the National Gallery, often feature exhibitions that highlight the achievements of Black communities. These exhibitions not only showcase historical artefacts but also promote contemporary Black artists, allowing visitors to explore the impact of Black culture on British society.

Arts and Performance: Celebrating Black Creativity
The arts are a central focus during Black History Month, with theatres and performance spaces hosting a plethora of events. From plays and poetry readings to musical performances, these events celebrate the richness of Black creativity. Local community centres often organise open mic nights and talent showcases, providing a platform for emerging artists to share their stories and connect with their communities. To find local events, visit Black Cultural Archives.

Community Involvement: Celebrating Together
Community involvement is essential for a successful Black History Month. Many neighbourhoods organise festivals and gatherings that bring people together for a day of celebration. These events typically feature music, dance, storytelling, and art, creating an environment of unity and dialogue. From London to Manchester and beyond, local communities actively participate in shaping their narratives, celebrating their heritage, and educating others. Check out Eventbrite for listings of Black History Month events near you.

The Role of Social Media in Amplifying Voices
Social media platforms have become invaluable tools for promoting Black History Month events. Campaigns and hashtags encourage individuals to share their stories, reflections, and experiences related to Black history. This digital engagement not only broadens the reach of the celebrations but also fosters connections among individuals across the UK and globally.

What is a White-Label World Privilege Plus?
A **white-label solution** allows your business to offer World Privilege Plus benefits under your own branding, giving your employees or customers access to a global network of discounts and services while maintaining your company’s identity. It’s a turnkey solution that saves time, resources, and effort compared to developing an in-house perks platform from scratch.

Cost-Effective Benefits for Companies
Whether you’re a small business looking to reward your employees or a larger corporation aiming to enhance your customer loyalty program, WPP’s white-label service is designed to fit a variety of business needs without compromising on quality.

1. Cost Savings on Program Development
Developing your own loyalty or employee rewards platform requires significant investment in both time and resources. From software development to partner acquisition and program management, the costs can spiral quickly. With a **white-label version of WPP**, you get an already-established platform with thousands of global partnerships. This eliminates the need for upfront development costs while providing a polished, feature-rich product.

4. Increased Retention at a Low Cost
Employee turnover and customer churn are costly challenges for businesses. Studies show that access to perks and discounts increases both employee satisfaction and customer loyalty. By offering WPP’s **white-label service**, you create an added value that can help reduce turnover and keep customers coming back—without the financial strain of launching a custom loyalty platform.

The Return on Investment
The value of offering a white-label version of WPP can quickly outpace the costs:

– For Employees: A perk-rich environment can improve morale, productivity, and retention. Access to discounts on travel, dining, and everyday purchases can make a significant difference to your team’s overall happiness, leading to less turnover and reduced hiring costs.

– For Customers: Loyalty programs are a proven way to increase repeat business. By offering a branded rewards program with exclusive perks, you encourage customers to engage more frequently with your brand, improving lifetime value without the overhead of traditional loyalty campaigns.

Tailored to Fit Your Brand
The white-label WPP solution is fully customizable, allowing you to match the user interface, color schemes, and branding to your company’s identity. This means you can offer world-class perks without losing your unique brand voice, ensuring that the program feels like an extension of your business rather than a third-party add-on.

The statistics surrounding plastic pollution in our oceans are staggering. An estimated 8-12 million metric tons of plastic enter the ocean every year, largely originating from land-based sources. This plastic persists for hundreds, even thousands of years, breaking down into smaller and smaller fragments known as microplastics. These microplastics contaminate the food chain, ingested by plankton, fish and even making their way into the seafood we consume. 

The consequences for marine life are devastating. Animals become entangled in plastic debris, leading to injuries, suffocation and even death. Seabirds and turtles mistake plastic bags for food, filling their stomachs with a deadly substitute. This plastic pollution not only disrupts the natural order of the ocean but also poses a significant threat to human health. 

Fortunately, amidst this grim reality, organisations like Ocean Bottle are rising to the challenge. Founded with a clear mission – to combat ocean plastic pollution – Ocean Bottle offers a refreshing and impactful solution. Their innovative reusable water bottles are made from recycled stainless steel, BPA-free plastic, silicone rubber and ocean-bound plastic. All of these materials are recyclable.

Here’s how Ocean Bottle makes a difference:

• Combating Plastic at its Source: For every Ocean Bottle sold, the business funds the collection of 1000 plastic bottles in weight. Ocean Bottle works with three Plastic Collection partners to collect plastic on a global scale in areas where plastic pollution is at its worst.  Collectors exchange plastic for money and get access to social resources such as healthcare, education and financial security.  So far, Ocean Bottle has collected 14,164,500 kilograms of plastic via its partners, the equivalent of 1 billion plastic bottles in weight. This prevents further plastic from entering the marine environment and contributes to cleaner oceans.

• Promoting Reuse: Ocean Bottle’s reusable water bottles are a sustainable alternative to single-use plastic bottles. Encouraging people to switch to reusable options significantly reduces plastic consumption and its associated environmental impact. 
• Raising Awareness: The Ocean Bottle is a powerful symbol of the fight against plastic pollution. Every bottle tells a story—the story of plastic waste transformed into a force for good. This raises awareness and inspires individuals to become more conscious of their plastic footprint. 

The impact of Ocean Bottle extends beyond the tangible benefits of cleaner oceans and reduced plastic consumption. By supporting this organisation, consumers actively participate in the solution. Every Ocean Bottle purchased represents a commitment to a healthier planet and a thriving ocean. 

We’re thrilled to introduce the upcoming  WPPElevate Book Club!  Subscribe to Elevate Magazine for free to gain immediate access to our book club as soon as it launches. Meanwhile, enjoy the perks of our discount club and explore Elevate Magazine at www.wppelevate.com. Exciting things are on the way, so make sure you stay tuned! 📚✨

Joining a book club can be an enriching experience that offers numerous benefits beyond just reading books. From fostering a sense of community to broadening literary horizons, book clubs provide a platform for intellectual growth and social engagement.

Pros of Joining a Book Club 🌟

1. Social Interaction and Networking: Book clubs provide an excellent opportunity to meet new people and build friendships. This social interaction can be particularly beneficial for expanding one’s professional network or making new friends.
   
2. Broadening Literary Horizons: Being part of a book club encourages readers to explore genres and authors they might not have considered otherwise. This exposure can lead to discovering new favorite books and authors, enhancing one’s appreciation for different styles and themes.
   
3. Enhanced Critical Thinking: Discussing books in a group setting can improve critical thinking and analytical skills. Members are encouraged to articulate their thoughts, defend their opinions, and consider alternative viewpoints. This engagement can sharpen the mind and improve communication skills.
   
4. Accountability and Motivation: Knowing that you will be discussing a book with others can provide the motivation needed to read regularly.
   
5. Stress Relief: Reading is a well-known stress reliever, and discussing books in a supportive group can further enhance this effect.

Cons of Joining a Book Club ⚖️

1. Time Commitment: Regular meetings require a significant time commitment, which can be challenging for individuals with busy schedules.
   
2. Diverse Opinions: While diverse opinions can enrich discussions, they can also lead to disagreements and conflicts. Handling differing viewpoints respectfully requires good communication and interpersonal skills.
   
3. Book Selection: Not every book chosen by the club will appeal to all members. Sometimes, members may have to read books they do not enjoy, which can dampen enthusiasm.

Dos and Don’ts for a Successful Book Club 📜

Dos:

• Be Respectful: Respect others’ opinions and contribute to creating a supportive and inclusive environment.
• Be Open-Minded: Be willing to explore different genres and authors, even if they are outside your comfort zone.
• Communicate: Share your thoughts and listen actively to others. Good communication is key to a successful book club experience.

Don’ts:

• Dominate Discussions: Allow everyone a chance to speak and avoid monopolising conversations.
• Be Disrespectful: Avoid dismissing others’ opinions or engaging in heated arguments.
• Criticise Personal Choices: Respect that not everyone will enjoy the same books and that personal preferences vary.

1. Passport Power: Double-check that validity! 🌍 Many countries require your passport to be valid for at least 6 months beyond your arrival date. Don’t get caught out by the “10-year rule.”

2. European Health Essentials: Traveling to Europe? 🏥 Ensure everyone in your family has a valid EHIC (European Health Insurance Card) or GHIC (Global Health Insurance Card) for medical emergencies.

3. The Rebooking Rebate: 💸 Did you know you can sometimes snag a better deal by rebooking your hotel or car hire? Check their websites closer to your trip date – you might be surprised!

4. Flight Woes? Know Your Rights: ✈️ Bookmark important airline and regulatory body webpages on your phone. If your flight gets cancelled or delayed, you might be entitled to compensation upwards of £200 per person.

5. Car Hire Conundrum: 🚗 Don’t fall prey to expensive add-on insurance at the car rental pick-up counter. Research beforehand and decline politely if their offer doesn’t suit you.

6. Local Laws & Quirks: 📜 Flip-flops in public? A dip in the fountain? Believe it or not, some seemingly harmless holiday habits can land you in hot water. Research local laws and customs before you go to avoid a nasty surprise.

7. Park & Fly Savvy: 🅿️ Don’t wait until the last minute! Book your airport parking in advance – even on the day of departure – to potentially score a better rate.

8. Plastic Fantastic? Watch the Conversion: 💳 When using your debit or credit card abroad, always choose to pay in the local currency. This avoids hidden fees associated with dynamic currency conversion.

The Link Between Customer Service and Employee Benefits
High-quality customer service is intrinsically linked to employee satisfaction. When employees are empowered with the right tools and benefits, they are more motivated to provide exceptional service. Companies that invest in employee benefits see a marked improvement in their customer service metrics. For instance, providing employees with comprehensive benefits through programs like World Privilege Plus not only boosts morale but also equips them with the resources they need to excel in their roles.

Longtail keywords: employee benefits programs, comprehensive employee benefits, World Privilege Plus employee benefits, benefits of employee motivation.

Enhancing Employee Satisfaction
Employee benefits programs are more than just a perk; they are a strategic tool to enhance employee satisfaction and retention. When employees feel valued and supported, they are more likely to be engaged and committed to delivering excellent customer service. World Privilege Plus offers a variety of benefits that can significantly enhance employee satisfaction, such as exclusive discounts, health and wellness programs, and financial incentives. Happy employees are the backbone of great customer service, leading to higher customer retention rates.

Longtail keywords: employee satisfaction strategies, exclusive employee discounts, health and wellness programs for employees, financial incentives for employees.

Boosting Customer Retention
Customer retention is a critical metric for any business. The cost of acquiring new customers is significantly higher than retaining existing ones. Excellent customer service is a key driver of customer loyalty and retention. Customers who receive outstanding service are more likely to return and recommend the company to others. CEOs must recognize that investing in customer service is a long-term strategy that pays off in the form of loyal customers and increased revenue.

Longtail keywords: customer retention strategies, benefits of customer retention, customer loyalty programs, World Privilege Plus customer retention.

Leveraging Technology for Better Service
Technology plays a crucial role in enhancing customer service. With the right technological tools, businesses can streamline their customer service processes, making them more efficient and effective. World Privilege Plus leverages technology to provide a seamless experience for both employees and customers. This includes intuitive platforms for accessing benefits, real-time support, and personalized service offerings. By embracing technology, companies can stay ahead of the competition and provide unparalleled customer service.

Longtail keywords: customer service technology, leveraging technology for customer service, seamless customer service experience, personalized service offerings.

The Strength of Referrals 🌟
Referrals are a cornerstone for small business growth. They not only attract new customers but also build trust and reliability. When a satisfied customer refers your business to others, it carries more weight than any advertisement. People trust recommendations from friends and family more than any marketing message. Therefore, actively seeking referrals should be integral to your marketing strategy.

Encourage customers to spread the word by asking for reviews or providing incentives for referrals. Offering discounts or freebies to those who refer others creates a win-win situation, driving more business to your doorstep while rewarding loyal customers.

Collaboration: A Key to Innovation 💡
Collaborating with other small businesses can lead to innovative solutions and new opportunities. When businesses collaborate, they can share resources, ideas, and expertise, creating a synergy that benefits all parties involved. Whether it’s co-hosting an event, sharing marketing costs, or developing a joint product, collaboration can open doors to new possibilities.

For instance, a local bakery teaming up with a coffee shop to offer special breakfast deals attracts more customers and enhances the customer experience by providing added value. Such partnerships help businesses expand their reach and create a stronger community presence.

Networking: Building Valuable Connections 🌐Building a strong professional network is crucial for small business success. Networking allows business owners to connect with peers, mentors, and potential clients. Attending industry events, joining local business groups, and participating in online forums provide valuable insights, support, and opportunities.

Networking isn’t just about exchanging business cards; it’s about building meaningful relationships. These connections can offer advice, share experiences, and provide support when facing challenges. A robust network can lead to more referrals and collaborative opportunities.

Side note 🤯: Check out The Business Network run by Helen Bennett, a network that truly goes the extra mile for its members. Reach out to Helen—you won’t be disappointed! They host networking events in the North West, North East, South West, South East, and Midlands.

Overcoming Challenges Together 🛠️
Running a small business can often feel isolating, but collaboration and networking can provide much-needed support. Sharing challenges with fellow business owners can lead to collective problem-solving and innovative solutions. This collaborative spirit helps in overcoming obstacles and builds a supportive business community.